Behavior analytics and feedback for websites.



Starts at $39/mo
December 24, 2023
Best For
UXUI Designer
Web Analyst
Conversion Rate Optimizer
Digital Marketer
Use Cases
Website Usability Improvement
Conversion Rate Optimization
User Research and Insights

Hot jar User Ratings

Overall Rating

0.0 out of 5 stars (based on 0 reviews)
Very good0%


(0 reviews)

Ease of Use

(0 reviews)


(0 reviews)

Value for Money

(0 reviews)

What is Hot jar?

Hotjar is a powerful product experience insights platform that offers behavior analytics and feedback data to help you better understand your customers. With Hotjar, you can gain valuable insights into how users interact with your website through features like heatmaps, recordings, surveys, feedback, funnels, form analysis, and user recruitment. By adding Hotjar’s tracking code to your website, it collects user behavior data which you can then analyze to identify issues, improve website usability, increase conversions, and conduct user research. Hotjar also utilizes an AI-powered research assistant that generates surveys, summarizes findings, and provides actionable insights. Whether you want to optimize your website, gather user feedback, or conduct research, Hotjar is a comprehensive and user-friendly tool to help you better connect with your customers.

Hot jar Features

  • Heatmaps

    Visualize user movement, clicks, and scrolling to optimize your website's user experience.

  • Recordings

    View session recordings to see how users interact with your website in real-time.

  • Surveys

    Create and analyze customized surveys to gather valuable feedback from your users.

  • Funnels

    Track drop-off points in your conversion funnel to identify and improve areas for optimization.

Hot jar Use Cases

  • Website Usability Improvement

    Use Hotjar's heatmaps, recordings, and feedback tools to identify usability issues on your website and make data-driven improvements to enhance the user experience.

  • Conversion Rate Optimization

    Utilize Hotjar's funnels and form analysis tools to track user behavior and identify drop-off points in your conversion funnel, allowing you to optimize your website and increase conversion rates.

  • User Research and Insights

    Leverage Hotjar's surveys and user recruitment tools to conduct user research, gather valuable feedback, and gain insights into your target audience, enabling you to make informed decisions for your website or product.

Related Tasks

  • User Behavior Analysis

    Analyze user interactions, clicks, scrolls, and movements on your website using Hotjar's heatmaps and recordings.

  • Conversion Funnel Optimization

    Identify drop-off points and areas of improvement in your website's conversion funnel using Hotjar's funnel feature, leading to increased conversions.

  • Usability Testing

    Gather data on how users navigate and interact with your website, uncovering usability issues and opportunities for improvement.

  • Form Optimization

    Analyze user interactions with forms on your website, identify bottlenecks and friction points, and optimize form completion rates.

  • User Feedback Gathering

    Create and distribute surveys to collect valuable feedback from users, providing insights into their opinions and preferences.

  • Website Optimization

    Use Hotjar's insights to optimize website design, page layout, and content placement to enhance the overall user experience.

  • User Research

    Conduct in-depth user research and gather qualitative data through recordings and surveys, gaining a deeper understanding of user preferences and behavior.

  • Performance Tracking

    Monitor key performance indicators such as click-through rates, engagement metrics, and conversion rates to measure the impact of website changes and improvements.

  • UXUI Designer

    Uses Hotjar's behavior analytics to gain insights into user behavior and optimize the user experience on websites.

  • Web Analyst

    Utilizes Hotjar's tracking and analytics tools to collect and analyze data on user behavior, identifying areas for website improvement.

  • Conversion Rate Optimizer

    Relies on Hotjar's heatmaps and funnels to track user flow, identify conversion bottlenecks, and implement strategies to improve conversion rates.

  • Digital Marketer

    Leverages Hotjar's insights to understand user behavior and preferences, optimizing marketing campaigns and strategies for better results.

  • Product Manager

    Uses Hotjar's feedback and user research tools to gather insights, understand user needs, and make data-driven decisions to improve the product experience.

  • User Researcher

    Conducts user research using Hotjar's surveys and recordings, collecting valuable feedback to better understand user preferences and improve product usability.

  • E-Commerce Manager

    Relies on Hotjar's heatmaps, funnels, and form analysis to optimize the online shopping experience, increase conversions, and improve the overall performance of an e-commerce website.

  • Web Developer

    Utilizes Hotjar's recordings and user behavior data to identify bugs, usability issues, and areas for improvement, enhancing website functionality and user experience.

Hot jar FAQs

How much does Hotjar cost?

Hotjar offers a free Basic plan, as well as paid plans starting at $39/month.

Does Hotjar track user data on mobile devices?

Yes, Hotjar works on desktop, tablet, and mobile devices.

Can Hotjar be used on e-commerce sites?

Yes, Hotjar can be used on any website.

How long does it take to set up Hotjar?

Setting up Hotjar is quick and easy and can be done in just a few minutes.

Does Hotjar offer customer support?

Yes, Hotjar offers customer support through email and live chat.

Can Hotjar be used on password-protected pages?

Yes, Hotjar can be used on password-protected pages.

Can Hotjar be used on mobile apps?

No, Hotjar is designed for use on websites only.

How many websites can I use Hotjar on?

Hotjar's paid plans allow you to use Hotjar on multiple websites.

Hot jar Alternatives



User behavior tracking and optimization tool.

Hot jar User Reviews

There are no reviews yet. Be the first one to write one.

Add Your Review

Only rate the criteria below that is relevant to your experience.  Reviews are approved within 5 business days.

*required fields